Jerry Tavin is known worldwide as a stock photo expert for his success in the stock image business, never compromising on quality and ethics and most notably for his green sneakers. His enthusiasm for photography, advocacy for photographers and his entrepreneurial spirit are unmatched in this industry. In 1994 Jerry co-founded nonstock, a high-end worldwide photography collection highly respected for its unique, cutting edge and compelling imagery. The business was subsequently acquired.
Today, Jerry is President of Young Photographer Alliance (YPA), a non-profit foundation whose mission is to sustain the careers of emerging photographers. In 2008, Jerry received the Picture Professional of the Year Award from the American Society of Picture Professionals. Jerry is currently co-president of Glasshouse Images and co-founder of Come Alive Images.