John Lund asks YPA’s Co-founder how the organization can offer a helping hand to emerging photographers.
You have a long history in the photography business. Can you share with us some highlights of your photography career?
I founded a company called nonstock with Janou Pakter, who was also my co-partner in Janou Pakter, Inc., a prestigious, worldwide recruitment agency based in New York. Our involvement with worldwide design and advertising agencies, as well as with photographers, was the catalyst for the creation of nonstock. At the time, the name and the idea behind the name were not readily accepted by the stock photo industry. We chose to take a different road than most traditional stock companies. We edited the work of well-known and emerging photographers, which was, at that time, closely edited rights-managed images. Nonstock was highly successful in its approach and soon became a model for many other stock agencies. Another highlight of my career was receiving the ASPP Photography Professional of the Year award in 2008, which made me extremely proud, as this was an award voted by my industry peers.
Additionally, in April 2009, I founded the Young Photographers Alliance with Deborah Free, Edward Leigh and Janou Pakter, which is an educational foundation providing scholarships, internships, mentorships and business education to deserving and talented young photographers worldwide.
Finally, as co-partner with Spencer Jones of Glasshouse Images, we continue to follow the path of high-quality and creative stock photography.
What led you to become a Founder of YPA?
My association with young photographers through the years was always important and exciting to me. Their obstacles and difficulties in getting a foothold in the industry were always part of our discussions. It was natural for me after much success to want to do something to help them in any way. At this point, in my career, it was an important time for me to start a foundation which would achieve those goals.
How exactly does YPA help young photographers?
We help young photographers with financial support through our scholarship programs, with networking opportunities via our mentors and other experienced professionals in the field. We offer one-on-one guidance through the review of their portfolios. Many of our scholarship winners and our mentees remain involved with YPA as committee members and volunteers. Hopefully, they will become mentors to the next generation of young photographers. We hope to implement internships and business education programs in the future. And provide a global network of opportunities for emerging artists.
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