Since finishing the YPA program in 2012 I have gone fully freelance and I am now working all over the UK as a commercial and editorial portrait photographer for various publications and brands. I have had some amazing opportunities off the back of the YPA program to provide images for a Visit Britain campaign, work with the Global Radio brand and shoot a variety of lookbooks and campaign imagery for UK fashion brand, FLY53. I have become much more involved with photography communities giving talks and advice on my work—most notably the “Birmingham Loves Photographers” meet ups, where I was asked to give a talk on photography lighting and my portfolio. Towards the end of 2013 I was fortunate enough to be shortlisted in the prestigious NME Professional Photographer category, and was also included in their end of year exhibition in London. Great first year.
This year I have given much more focus to the development of my personal work. I have just finished up a photographic series of high street portraits due to be published in the next month, and I am currently in pre-production on my next project titled “The Art of the Craft” which is a series of images and videos centered around individuals and their craft, we have a wonderful range of subjects from the UK’s only snowboard manufacturer to a group of street food chefs championing local produce through pop up restaurants. I am also looking to work with a series of illustrators to produce some graphic art driven portraits which is looking like it may turn into an exhibition.
Beyond my personal work I am constantly looking to work with like minded brands and clients in my commercial work. I have found that working on projects which I can get excited about allows for such better results, and in turn happier clients. I have always had a keen interest in design and advertising, so this year I am pushing my brand further and trying to bring in more commercial portraiture work, with an emphasis on creating bold, striking images with a touch of my own personality and humour too. The aim is to develop a more concept driven portfolio over the coming years, and again push my ideas and shoots further. I want to get myself out there more and connect with clients. Lastly, and most importantly, for me this year is about developing and understanding my style, developing my work and creating lasting relationships with clients.
Find out more about Mark and his work at www.marksalmonphoto.co.uk.